Our Mandate

    The national buy local campaign boosting job creation by promoting South African businesses.

    Our Mandate

    Proudly South African is the country’s national buy local campaign that was formed in 2001 to boost job creation by promoting South African businesses, products, and services and rallying consumers, the public and private sector to procure locally manufactured goods and services.

    Proudly South African focuses on four key areas:

    Preferential procurement education in the public sector.

    Consumer education for the private sector.

    Consumer education for the general public.

    Curating an accessible database of local products and services.

    Our Four Pillars

    Proudly South African seeks to influence local procurement in the public and private sectors, to increase local production and to influence consumers to buy local in order to stimulate job creation.

    Local Content

    To be eligible for Proudly South African membership, prospective members must demonstrate that at least 50% of the cost of production or rendering the service occurred in South Africa. In the event of imports, prospective members are required to prove a "substantial transformation" of any imported material.

    High Quality / Services

    The product or service must be of a proven high quality to qualify the business for Proudly South African membership. Where applicable, the product or service should be certified by industry standards such as ISO or be accredited with a certificate of quality from other recognised and accredited institutions.

    Fair Labour Practice

    The company must comply with the current labour legislation and adhere to fair labour practices.

    Environmental Standards

    The business seeking Proudly South African membership must comply with environmental legislature and adhere to production processes that are environmentally friendly and sustainable. This shall include recycling methods, waste management, carbon footprint reduction, etc.

    Ready to be a member?

    Members of Proudly South African share a commitment to an uplifting ethos that promotes social and economic change and progress.