
Chief Executive Officer
Mr. Mashimbye is a qualified financial accountant who studied at the Technikon Northern Gauteng.

Executive: Strategy, Stakeholder Relations and Legal
Ms. Van Straaten brings extensive experience in stakeholder relations.

Executive: Chief Financial Officer
Mphume is a graduate with B Com (Acc) & Masters in Business Leadership (MBL).

Chief Marketing and Communications Officer
This position is currently vacant.
As listed in the Proudly SA Annual Report 2024/25
Chairperson
Lead Ombud: Credit Division, National Financial Ombud
Chief Executive Officer
CEO of Proudly South African
Board Member
Director of Research, SACTWU
Board Member
Manager, SALGA Presidency
Board Member
Executive Director, Nedlac
Board Member
CEO & Executive Director, NAACAM
Board Member
Executive Director, National Clothing Retail Federation
Chairperson: Finance & Procurement Committee
Founder & CEO, WOA Group
Labour Representative
National Treasurer, NACTU
Chairperson: Social & Ethics Committee
National Lotteries Commissioner
Board Member
VP Corporate Affairs, South African Breweries
Chairperson: HR & Remunerations Committee
Acting Deputy General Secretary, FEDUSA
Chairperson: Audit & Risk Committee
Overall Convenor, NEDLAC Community Constituency
Board Member
Acting DDG: Sectors Branch, the dtic
Board Member
Chief Director International Relations, Dept. of Employment & Labour
Board Member
President, SANACO
Board Member
Community leader & social activist (SANCO)
Labour Representative
Organised labour representative