Proudly South African Team

    Meet the leadership team and board members driving the buy local movement.

    Leadership Team

    Eustace Mashimbye

    Chief Executive Officer

    Mr. Mashimbye is a qualified financial accountant who studied at the Technikon Northern Gauteng.

    Jeannine Van Straaten

    Executive: Strategy, Stakeholder Relations and Legal

    Ms. Van Straaten brings extensive experience in stakeholder relations.

    Mphume Llale

    Executive: Chief Financial Officer

    Mphume is a graduate with B Com (Acc) & Masters in Business Leadership (MBL).

    Vacant

    Chief Marketing and Communications Officer

    This position is currently vacant.

    Board of Directors

    As listed in the Proudly SA Annual Report 2024/25

    HG

    Howard Gabriels

    Chairperson

    Lead Ombud: Credit Division, National Financial Ombud

    EM

    Eustace Mashimbye

    Chief Executive Officer

    CEO of Proudly South African

    SE

    Simon Eppel

    Board Member

    Director of Research, SACTWU

    MS

    Masonwabe Sokoyi

    Board Member

    Manager, SALGA Presidency

    LS

    Lisa Seftel

    Board Member

    Executive Director, Nedlac

    RM

    Renai Moothilal

    Board Member

    CEO & Executive Director, NAACAM

    ML

    Michael Lawrence

    Board Member

    Executive Director, National Clothing Retail Federation

    PH

    Adv. Priakumari Hassan

    Chairperson: Finance & Procurement Committee

    Founder & CEO, WOA Group

    CR

    Caroline Rakgotsoka

    Labour Representative

    National Treasurer, NACTU

    JS

    Jodi Scholtz

    Chairperson: Social & Ethics Committee

    National Lotteries Commissioner

    ZL

    Zoleka Lisa

    Board Member

    VP Corporate Affairs, South African Breweries

    AB

    Ashley Benjamin

    Chairperson: HR & Remunerations Committee

    Acting Deputy General Secretary, FEDUSA

    TT

    Thulani Tshefuta

    Chairperson: Audit & Risk Committee

    Overall Convenor, NEDLAC Community Constituency

    TM

    Dr Tebogo Makube

    Board Member

    Acting DDG: Sectors Branch, the dtic

    SN

    Sipho Ndebele

    Board Member

    Chief Director International Relations, Dept. of Employment & Labour

    NL

    Ndwakhulu Lawrence Bale

    Board Member

    President, SANACO

    HN

    Dr Hamilton Ntsinde

    Board Member

    Community leader & social activist (SANCO)

    KC

    Karen Coetzee

    Labour Representative

    Organised labour representative

    Ready to be a member?

    Members of Proudly South African share a commitment to an uplifting ethos that promotes social and economic change.